> For the complete documentation index, see [llms.txt](https://docs.smaq.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.smaq.io/documentation/projects/project-settings.md).

# Project settings

The project Settings page has multiple tabs. Each one is documented below.

> **\[Screenshot needed]** Project Settings page with the tab strip across the top: Project Management, Project Settings, Project Theme, Report Theme, KPI Benchmarks, User Messages.

### Tabs

| Tab                    | What it controls                                                         | Documentation                                                                   |
| ---------------------- | ------------------------------------------------------------------------ | ------------------------------------------------------------------------------- |
| **Project Management** | Members, invitations, roles                                              | [Manage project members](/documentation/projects/manage-project-members.md)     |
| **Project Settings**   | Project name, description, archetype, search-term-analysis config        | *This section*                                                                  |
| **Project Theme**      | Branding for dashboards — colors, fonts, logo                            | [Project theme](/documentation/projects/project-settings/project-theme.md)      |
| **Report Theme**       | Styling for exported reports (.pptx)                                     | [Report theme](/documentation/projects/project-settings/report-theme.md)        |
| **KPI Benchmarks**     | Industry benchmarks for KPI targets used in automations                  | [KPI benchmarks](/documentation/projects/project-settings/kpi-benchmarks.md)    |
| **User Messages**      | Owner-only — broadcast messages to project users; review historical chat | [User Messages](/documentation/organization/review-historical-user-messages.md) |

### Project Settings (general tab)

The main **Project Settings** tab contains the project's identity fields:

* **Project name** — display name used in nav, dashboards, emails.
* **Project description** — optional context.
* **Archetype** — which business archetype this project represents (Local Services, D2C ecommerce, B2B SaaS, etc.). Affects what onboarding suggestions and automation defaults SMAQ shows.
* **Default timezone** — used by automations and date filters.
* **Currency** — default reporting currency.
* **Search Term Analysis configuration** — on-brand / off-brand keywords used by the [Search Term Analysis](/documentation/features/search-term-analysis.md) automation.

> **\[Screenshot needed]** Project Settings tab with fields populated for a sample project.

### Permissions

* **View settings**: Member, Editor, Owner.
* **Edit settings**: Editor, Owner.
* **Demo accounts**: read-only on every settings tab.

### Demo mode

If you're signed in to a demo account (`demo@smaq.io` or similar), settings tabs show a banner:

> "This is a demo account. You cannot modify project settings in demo mode. Please create a real account to access and manage your project settings."

### What's next

* [Project theme](/documentation/projects/project-settings/project-theme.md) — brand your dashboards.
* [Report theme](/documentation/projects/project-settings/report-theme.md) — brand your exports.
* [KPI benchmarks](/documentation/projects/project-settings/kpi-benchmarks.md) — define what "good" means for your business.