Media Plans

Plan campaigns, allocate budgets across channels, and track plan-vs-actual performance over the flight. Pair with the Media Plan Intelligence agent for weekly reallocation recommendations.

A media plan in SMAQ isn't just a spreadsheet — it's a living document that tracks actual spend and performance against your plan, snapshots the comparison on a schedule, and (on Scale and above) gets weekly AI-driven recommendations on where to shift budget.

[Screenshot needed] Media plan detail page showing the plan header, a spend trend chart with plan vs actual lines, and a channel breakdown table.

What's in a media plan

Field	What it captures
Plan name	Human-friendly identifier ("Summer Launch", "Q2 Brand")
Flight dates	Start and end
Goal template	Maximize ROAS / Target CPA / Brand reach / etc. — pre-loads KPI targets
Total budget	Sum across all channels
Currency	Reporting currency for the plan
Channels	One or more channels with allocated budget, source connection, optional campaign-level scope
KPI targets	ROAS, CTR, CPA, CPL, etc. — derived from the goal or edited manually
Snapshot frequency	How often SMAQ snapshots plan-vs-actual
Notes	Free-text context

Creating a media plan

The fastest path is the Media Plan wizard — a guided 3-step flow. For more complex plans (5+ channels, non-standard goals), use the advanced form.

See Create a media plan for the step-by-step.

Tracking plan vs actuals

Once a plan is live, SMAQ pulls actual spend from each channel's connection and computes:

• % of plan budget consumed (per channel and overall)

• Pacing: ahead / on / behind plan

• Performance: actual KPIs vs target KPIs

The plan detail page shows this live. Schedule snapshots if you want a paper trail.

Media Plan Intelligence

On Scale tier and above, you can attach the Media Plan Intelligence agent to a plan. Weekly, it analyzes pacing + performance and emails a recommendation — usually a specific reallocation between channels.

Companion automations

• Budget Pacing Alert — get pinged when any channel goes ±10% off pace.

• Campaign Performance Check — weekly campaign-level digest, useful alongside a media plan.

Project-level vs. multi-project plans

Media plans live inside a single project. If you're an agency managing multiple clients, build one plan per client project — the Command Center gives you the cross-project view.

What's next

• Create a media plan — wizard walkthrough.

• Media Plan Intelligence — the AI agent.

• Plan a campaign with Media Plans — full tutorial.