Custom metrics

Create and manage custom metrics that calculate business-specific KPIs using your existing datablocks.

Overview

This guide explains how to define custom formulas, combine multiple metrics into meaningful calculations, use mathematical operations and functions, and apply custom metrics across dashboards and playbooks. Learn to build metrics like conversion rates, ROI calculations, customer lifetime value, and other industry-specific measurements. Custom metrics help you track the metrics that matter most to your business, enabling more relevant and actionable analytics insights.