Track which Google Ads your competitors are running across Search, Shopping, Display, and YouTube — via the Google Ads Transparency Center.
The Google Competitor Ads Monitor scans the Google Ads Transparency Center for ads run by competitor advertisers. SMAQ pulls the ad creative, format (Search, Shopping, Display, Video), and any associated landing pages.
No Google Ads connection required — the Transparency Center is public.
The competitor's domain name (e.g. competitor.com).
Optionally, the region whose ads to scan.
[Screenshot needed] Configuration form with three competitor domains entered.
Add one or more competitor domains. Each entry:
Domain (e.g. nike.com)
Label (optional)
Up to 10 competitors per automation.
Pick the region (country) whose Transparency Center to scan. Defaults to the US if unspecified.
Weekly is standard.
Email with ads grouped by competitor, broken down by format (Search ad, Shopping ad, Display, YouTube ad).
Snapshot with the full creative grid in-app.
The AI extracts themes — pricing emphasis, value propositions, hero benefits — and flags significant shifts.
[Screenshot needed] Example email output with a competitor section showing Search ad copy, Shopping ad thumbnails, and a Display ad creative.
Coverage varies by region. Some regions have richer Transparency Center data than others.
No spend or impression data. Same as Meta's Ad Library — creative only.
Smaller advertisers have less data. The Transparency Center weights heavier-spend advertisers.
Combine with Meta competitor ads. Same competitors, different platforms — useful for spotting cross-channel theme alignment.
Watch landing pages, not just ads. The Transparency Center exposes the landing URL. Click through occasionally — landing page changes often tell you more than the ad.
Scale & Agency — fully available.
Search Term Analysis — for your own search-term performance.
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