> For the complete documentation index, see [llms.txt](https://docs.smaq.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.smaq.io/documentation/features/creative-intelligence.md).

# Creative & Competitor Intelligence

SMAQ's creative & competitor intelligence stack — see which of your ads are fatiguing, when your audiences saturate, what competitors are running, and which organic posts are taking off.

The creative intelligence features turn the noisy stream of ad-platform data into a short list of "things that need your attention this week." They're some of the most-used Scale and Agency tier features in SMAQ.

> **\[Screenshot needed]** Creative intelligence overview screen showing snippets from each automation type — fatigue chart, competitor ads grid, audience decay graph, viral post card.

### Automations in this section

| Automation                                                                                               | What it does                                                   | Connection                |
| -------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------- | ------------------------- |
| [Competitor Ads Monitor (Meta)](/documentation/features/creative-intelligence/competitor-ads-meta.md)    | Tracks competitor Meta ads via the Meta Ad Library             | Any (uses public library) |
| [Google Competitor Ads Monitor](/documentation/features/creative-intelligence/google-competitor-ads.md)  | Tracks competitor Google Ads via the Transparency Center       | Any                       |
| [Ad Fatigue Detector](/documentation/features/creative-intelligence/ad-fatigue-detector.md)              | Surfaces creatives losing CTR due to frequency saturation      | Meta Ads                  |
| [Audience Decay Monitor](/documentation/features/creative-intelligence/audience-decay-monitor.md)        | Detects audience saturation via CPA increase + frequency       | Meta Ads                  |
| [Instagram Viral Post Monitor](/documentation/features/creative-intelligence/instagram-viral-monitor.md) | Surfaces organic Instagram posts trending faster than baseline | Instagram                 |

### When to use which

* **Want to know what your competitors are running** → Competitor Ads Monitor (Meta) and Google Competitor Ads Monitor.
* **Want to know which of your own creatives are wearing out** → Ad Fatigue Detector.
* **Suspecting an audience is saturated** → Audience Decay Monitor.
* **Curious which of your organic IG posts are taking off** → Instagram Viral Post Monitor.

### Tier availability

These automations are gated to **Scale** and **Agency** tiers, with light versions (capped scope, weekly cadence) available on Starter for Search Term Analysis and Ad Fatigue.

### Tips across the section

* **Don't run all five at once.** Pick two or three that match where you spend most. Information overload kills any of these automations' value.
* **Pair with a** [**public dashboard**](/documentation/features/dashboard/public-share-and-chat.md) for client visibility — clients love seeing competitor ads alongside their own.
* **Review weekly, not daily.** Creative trends move slowly; daily monitoring is noise.

### What's next

* Pick the automation that matches the question you're trying to answer.
* For paid search creative, see [Search Term Analysis](/documentation/features/search-term-analysis.md).
* For dashboard-level creative views, see [Add custom column to table](/documentation/features/dashboard/add-custom-column-to-table.md) and build a creative-performance table on your Meta or Google Ads datablock.