> For the complete documentation index, see [llms.txt](https://docs.smaq.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.smaq.io/documentation/features/creative-intelligence.md).

# Creative & Competitor Intelligence

The creative intelligence features turn the noisy stream of ad-platform data into a short list of "things that need your attention this week." They're some of the most-used Scale and Agency tier features in SMAQ.

> **\[Screenshot needed]** Creative intelligence overview screen showing snippets from each automation type — fatigue chart, competitor ads grid, audience decay graph, viral post card.

### Automations in this section

| Automation                                                                                               | What it does                                                   | Connection                |
| -------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------- | ------------------------- |
| [Competitor Ads Monitor (Meta)](/documentation/features/creative-intelligence/competitor-ads-meta.md)    | Tracks competitor Meta ads via the Meta Ad Library             | Any (uses public library) |
| [Google Competitor Ads Monitor](/documentation/features/creative-intelligence/google-competitor-ads.md)  | Tracks competitor Google Ads via the Transparency Center       | Any                       |
| [Ad Fatigue Detector](/documentation/features/creative-intelligence/ad-fatigue-detector.md)              | Surfaces creatives losing CTR due to frequency saturation      | Meta Ads                  |
| [Audience Decay Monitor](/documentation/features/creative-intelligence/audience-decay-monitor.md)        | Detects audience saturation via CPA increase + frequency       | Meta Ads                  |
| [Instagram Viral Post Monitor](/documentation/features/creative-intelligence/instagram-viral-monitor.md) | Surfaces organic Instagram posts trending faster than baseline | Instagram                 |

### When to use which

* **Want to know what your competitors are running** → Competitor Ads Monitor (Meta) and Google Competitor Ads Monitor.
* **Want to know which of your own creatives are wearing out** → Ad Fatigue Detector.
* **Suspecting an audience is saturated** → Audience Decay Monitor.
* **Curious which of your organic IG posts are taking off** → Instagram Viral Post Monitor.

### Tier availability

These automations are gated to **Scale** and **Agency** tiers, with light versions (capped scope, weekly cadence) available on Starter for Search Term Analysis and Ad Fatigue.

### Tips across the section

* **Don't run all five at once.** Pick two or three that match where you spend most. Information overload kills any of these automations' value.
* **Pair with a** [**public dashboard**](/documentation/features/dashboard/public-share-and-chat.md) for client visibility — clients love seeing competitor ads alongside their own.
* **Review weekly, not daily.** Creative trends move slowly; daily monitoring is noise.

### What's next

* Pick the automation that matches the question you're trying to answer.
* For paid search creative, see [Search Term Analysis](/documentation/features/search-term-analysis.md).
* For dashboard-level creative views, see [Add custom column to table](/documentation/features/dashboard/add-custom-column-to-table.md) and build a creative-performance table on your Meta or Google Ads datablock.