Automation reference (all types)
Every automation type SMAQ supports, with one line on what it does, what connection it needs, and what config it asks for. Use this as a directory when picking which automation to set up.
This page is the full catalog. The marquee types — Daily Brief, Dashboard Summary, Metrics Alert, Multi-Metrics Alert — have their own pages.
All automations have these common fields: Schedule (frequency, time, day, timezone), Recipients (email list), Run on-demand button. Type-specific config is described below.
Briefs & digests
Daily Brief
See full page: Daily Brief.
Connection: Google Ads, Meta Ads, or GA4. Cadence: Daily.
Weekly Brief
Same content as Daily Brief, 7-day window, weekly schedule.
Connection: same as Daily Brief. Cadence: Weekly.
Weekly Insights
AI-generated insights from selected datablocks (up to 5). Different from Weekly Brief — this one is driven by your chosen datablocks, not platform sub-reports.
Connection: any. Cadence: Weekly. Config: pick up to 5 datablocks.
Alerts
Metrics Alert
See full page: Metrics Alert.
Multi-Metrics Alert
See full page: Multi-Metrics Alert.
Anomaly Digest
Statistical outlier detection across your connected metrics. SMAQ picks the thresholds — useful when you don't want to handcraft alerts.
Connection: any with regular metric history. Cadence: Daily or Weekly. Config: lookback days.
Budget Pacing Alert
Alerts when any channel is overpacing or underpacing against the monthly budget you set.
Connection: Google Ads, Meta Ads (per channel). Cadence: Daily. Config: per-channel budget, overpace threshold (default 110%), underpace threshold (default 80%).
[Screenshot needed] Budget Pacing Alert config with three channel budgets set: Google Ads $5000, Meta $3000, TikTok $1000.
Quality Score Monitor
Surfaces low-Quality-Score keywords in Google Ads.
Connection: Google Ads. Cadence: Weekly. Config: lookback days, minimum impressions.
Impression Share Monitor
Alerts on impression share lost to budget or rank.
Connection: Google Ads. Cadence: Daily or Weekly. Config: lookback days, minimum impression share, budget-lost threshold, rank-lost threshold.
Paid search & creative intelligence
Campaign Performance Check
Weekly campaign-level performance digest across Google Ads and Meta.
Connection: Google Ads or Meta Ads. Cadence: Weekly. Config: none beyond recipients.
Search Term Analysis
Deep-dive into wasted and underutilized search terms.
Connection: Google Ads. Cadence: Weekly or Monthly. See Search Term Analysis for the full page. Config: additional instructions, on-brand keywords, off-brand keywords, lookback days, minimum spend, minimum clicks, max search terms.
Keyword Exploration
Surfaces new keyword opportunities from your search-term and GSC data.
Connection: Google Ads + GSC. Cadence: Weekly. Config: none beyond recipients.
Ad Fatigue Detector
Detects creatives losing CTR due to frequency saturation. See Ad Fatigue Detector.
Connection: Meta Ads. Cadence: Weekly. Config: lookback days, frequency threshold, CTR decline %.
Audience Decay Monitor
Monitors audience saturation via CPA increase + frequency. See Audience Decay Monitor.
Connection: Meta Ads. Cadence: Weekly. Config: lookback days, frequency threshold, CPA increase %.
Competitor Ads Monitor
Tracks competitor Meta ads by Page URL. See Competitor Ads Monitor (Meta).
Connection: any (uses public Meta Ad Library). Cadence: Weekly. Config: competitor Pages, country.
Google Competitor Ads Monitor
Tracks competitor Google Ads via the Google Ads Transparency Center. See Google Competitor Ads Monitor.
Connection: any. Cadence: Weekly. Config: competitor domains.
Instagram Viral Post Monitor
Surfaces posts trending faster than your baseline. See Instagram Viral Post Monitor.
Connection: Instagram. Cadence: Multiple times per day. Config: monitoring interval, velocity threshold, baseline post count, min post age, max post age.
Analytics & SEO
SEO Performance Monitor
Tracks ranking drops, impressions, and clicks via GSC.
Connection: Google Search Console. Cadence: Weekly. Config: lookback days, min impressions, ranking-drop threshold, min clicks.
Traffic Analysis
GA4 sessions, channels, landing pages, conversions, week-over-week.
Connection: GA4. Cadence: Weekly. Config: lookback window (default 7, range 1–30).
Day/Hour Analysis
Finds best-performing day-of-week + hour-of-day combos for bid-modifier optimization.
Connection: Google Ads or Meta Ads. Cadence: Weekly. Config: lookback days, significance threshold, platforms.
Cross-Channel Attribution
Compares metrics across platforms for multi-touch analysis.
Connection: 2+ ad platforms. Cadence: Weekly. Config: comparison days, metrics to compare, platforms.
Landing Page Check
Monitors landing page load times and performance signals.
Connection: Google Ads or GA4 (for URLs). Cadence: Weekly. Config: none beyond recipients.
Ecommerce Product Opportunity
Identifies products with organic spikes, sleeper winners, paid overlap, view-but-no-cart drop-off.
Connection: GA4 with ecommerce events. Cadence: Daily or Weekly. Config: window days, organic spike %, paid spike %, sleeper top-purchase-rate %.
Strategy & ideation
Campaign Brainstorm
AI-generated campaign ideas based on your performance history.
Connection: Google Ads + Meta + GA4 ideally. Cadence: Monthly. Config: none beyond recipients.
Google Trend Tracking
Monitors Google Trends interest for keywords you specify.
Connection: none required (uses public Google Trends). Cadence: Weekly. Config: keywords list.
Conversion Value Advisor
Recommends conversion value settings based on average deal value and customer LTV.
Connection: Google Ads or Meta Ads. Cadence: Monthly. Config: avg deal value, lead-to-close rate, customer LTV, conversion actions, lookback days, platforms.
Media Plan Intelligence
Agentic media plan optimization. See Media Plan Intelligence.
Connection: depends on the channels in your media plan. Cadence: Weekly. Config: none beyond recipients (reads from the plan).
Tier-by-tier availability
Daily/Weekly Brief
Limited
✓
✓
✓
Dashboard Summary
1 max
✓
✓
✓
Weekly Insights
—
✓
✓
✓
Metrics Alert
✓
✓
✓
✓
Multi-Metrics Alert
—
✓
✓
✓
Anomaly Digest
✓
✓
✓
✓
Budget Pacing Alert
✓
✓
✓
✓
Quality Score / Impression Share
✓
✓
✓
✓
Landing Page Check
✓
✓
✓
✓
Search Term Analysis (Lite)
✓
—
—
—
Search Term Analysis (Full)
—
✓
✓
✓
Ad Fatigue (Lite)
✓
—
—
—
Ad Fatigue (Full)
—
—
✓
✓
Audience Decay Monitor
—
—
✓
✓
Competitor Ads Monitor (Meta)
—
—
✓
✓
Google Competitor Ads Monitor
—
—
✓
✓
Instagram Viral Post Monitor
—
—
✓
✓
Cross-Channel Attribution
—
✓
✓
✓
SEO / Traffic / Keyword / Day-Hour
—
✓
✓
✓
Ecommerce Product Opportunity
—
✓
✓
✓
Campaign Brainstorm
—
✓
✓
✓
Conversion Value Advisor
—
✓
✓
✓
Media Plan Intelligence
—
—
✓
✓
Google Trend Tracking
—
✓
✓
✓
Tier availability is subject to change as SMAQ ships new automations. The product UI will always show you what's available on your tier; this table is a snapshot at the time of writing.
Naming convention
Name your automations with the pattern [type] - [scope] — e.g. "Daily Brief - Q2 launch", "Metrics Alert - ROAS floor", "Competitor Ads - Top 3 rivals". When you have 20+ automations, this makes the list scannable.
What's next
Daily Brief, Dashboard Summary, Metrics Alert, Multi-Metrics Alert — marquee per-type docs.
Creative & Competitor Intelligence — the creative-focused subset.
Search Term Analysis — the deep-dive page for the Search Term Analysis automation.
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