> For the complete documentation index, see [llms.txt](https://docs.smaq.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.smaq.io/documentation/features/automations/reference.md).

# Automation reference (all types)

This page is the full catalog. The marquee types — [Daily Brief](/documentation/features/automations/daily-brief.md), [Dashboard Summary](/documentation/features/automations/dashboard-summary.md), [Metrics Alert](/documentation/features/automations/metrics-alert.md), [Multi-Metrics Alert](/documentation/features/automations/multi-metrics-alert.md) — have their own pages.

All automations have these common fields: **Schedule** (frequency, time, day, timezone), **Recipients** (email list), **Run on-demand** button. Type-specific config is described below.

***

### Briefs & digests

#### Daily Brief

See full page: [Daily Brief](/documentation/features/automations/daily-brief.md).

**Connection**: Google Ads, Meta Ads, or GA4. **Cadence**: Daily.

#### Weekly Brief

Same content as Daily Brief, 7-day window, weekly schedule.

**Connection**: same as Daily Brief. **Cadence**: Weekly.

#### Weekly Insights

AI-generated insights from selected datablocks (up to 5). Different from Weekly Brief — this one is driven by your chosen datablocks, not platform sub-reports.

**Connection**: any. **Cadence**: Weekly. **Config**: pick up to 5 datablocks.

***

### Alerts

#### Metrics Alert

See full page: [Metrics Alert](/documentation/features/automations/metrics-alert.md).

#### Multi-Metrics Alert

See full page: [Multi-Metrics Alert](/documentation/features/automations/multi-metrics-alert.md).

#### Anomaly Digest

Statistical outlier detection across your connected metrics. SMAQ picks the thresholds — useful when you don't want to handcraft alerts.

**Connection**: any with regular metric history. **Cadence**: Daily or Weekly. **Config**: lookback days.

#### Budget Pacing Alert

Alerts when any channel is overpacing or underpacing against the monthly budget you set.

**Connection**: Google Ads, Meta Ads (per channel). **Cadence**: Daily. **Config**: per-channel budget, overpace threshold (default 110%), underpace threshold (default 80%).

> **\[Screenshot needed]** Budget Pacing Alert config with three channel budgets set: Google Ads $5000, Meta $3000, TikTok $1000.

#### Quality Score Monitor

Surfaces low-Quality-Score keywords in Google Ads.

**Connection**: Google Ads. **Cadence**: Weekly. **Config**: lookback days, minimum impressions.

#### Impression Share Monitor

Alerts on impression share lost to budget or rank.

**Connection**: Google Ads. **Cadence**: Daily or Weekly. **Config**: lookback days, minimum impression share, budget-lost threshold, rank-lost threshold.

***

### Paid search & creative intelligence

#### Campaign Performance Check

Weekly campaign-level performance digest across Google Ads and Meta.

**Connection**: Google Ads or Meta Ads. **Cadence**: Weekly. **Config**: none beyond recipients.

#### Search Term Analysis

Deep-dive into wasted and underutilized search terms.

**Connection**: Google Ads. **Cadence**: Weekly or Monthly. See [Search Term Analysis](/documentation/features/search-term-analysis.md) for the full page. **Config**: additional instructions, on-brand keywords, off-brand keywords, lookback days, minimum spend, minimum clicks, max search terms.

#### Keyword Exploration

Surfaces new keyword opportunities from your search-term and GSC data.

**Connection**: Google Ads + GSC. **Cadence**: Weekly. **Config**: none beyond recipients.

#### Ad Fatigue Detector

Detects creatives losing CTR due to frequency saturation. See [Ad Fatigue Detector](/documentation/features/creative-intelligence/ad-fatigue-detector.md).

**Connection**: Meta Ads. **Cadence**: Weekly. **Config**: lookback days, frequency threshold, CTR decline %.

#### Audience Decay Monitor

Monitors audience saturation via CPA increase + frequency. See [Audience Decay Monitor](/documentation/features/creative-intelligence/audience-decay-monitor.md).

**Connection**: Meta Ads. **Cadence**: Weekly. **Config**: lookback days, frequency threshold, CPA increase %.

#### Competitor Ads Monitor

Tracks competitor Meta ads by Page URL. See [Competitor Ads Monitor (Meta)](/documentation/features/creative-intelligence/competitor-ads-meta.md).

**Connection**: any (uses public Meta Ad Library). **Cadence**: Weekly. **Config**: competitor Pages, country.

#### Google Competitor Ads Monitor

Tracks competitor Google Ads via the Google Ads Transparency Center. See [Google Competitor Ads Monitor](/documentation/features/creative-intelligence/google-competitor-ads.md).

**Connection**: any. **Cadence**: Weekly. **Config**: competitor domains.

#### Instagram Viral Post Monitor

Surfaces posts trending faster than your baseline. See [Instagram Viral Post Monitor](/documentation/features/creative-intelligence/instagram-viral-monitor.md).

**Connection**: Instagram. **Cadence**: Multiple times per day. **Config**: monitoring interval, velocity threshold, baseline post count, min post age, max post age.

***

### Analytics & SEO

#### SEO Performance Monitor

Tracks ranking drops, impressions, and clicks via GSC.

**Connection**: Google Search Console. **Cadence**: Weekly. **Config**: lookback days, min impressions, ranking-drop threshold, min clicks.

#### Traffic Analysis

GA4 sessions, channels, landing pages, conversions, week-over-week.

**Connection**: GA4. **Cadence**: Weekly. **Config**: lookback window (default 7, range 1–30).

#### Day/Hour Analysis

Finds best-performing day-of-week + hour-of-day combos for bid-modifier optimization.

**Connection**: Google Ads or Meta Ads. **Cadence**: Weekly. **Config**: lookback days, significance threshold, platforms.

#### Cross-Channel Attribution

Compares metrics across platforms for multi-touch analysis.

**Connection**: 2+ ad platforms. **Cadence**: Weekly. **Config**: comparison days, metrics to compare, platforms.

#### Landing Page Check

Monitors landing page load times and performance signals.

**Connection**: Google Ads or GA4 (for URLs). **Cadence**: Weekly. **Config**: none beyond recipients.

#### Ecommerce Product Opportunity

Identifies products with organic spikes, sleeper winners, paid overlap, view-but-no-cart drop-off.

**Connection**: GA4 with ecommerce events. **Cadence**: Daily or Weekly. **Config**: window days, organic spike %, paid spike %, sleeper top-purchase-rate %.

***

### Strategy & ideation

#### Campaign Brainstorm

AI-generated campaign ideas based on your performance history.

**Connection**: Google Ads + Meta + GA4 ideally. **Cadence**: Monthly. **Config**: none beyond recipients.

#### Google Trend Tracking

Monitors Google Trends interest for keywords you specify.

**Connection**: none required (uses public Google Trends). **Cadence**: Weekly. **Config**: keywords list.

#### Conversion Value Advisor

Recommends conversion value settings based on average deal value and customer LTV.

**Connection**: Google Ads or Meta Ads. **Cadence**: Monthly. **Config**: avg deal value, lead-to-close rate, customer LTV, conversion actions, lookback days, platforms.

#### Media Plan Intelligence

Agentic media plan optimization. See [Media Plan Intelligence](/documentation/features/media-plans/intelligence.md).

**Connection**: depends on the channels in your media plan. **Cadence**: Weekly. **Config**: none beyond recipients (reads from the plan).

***

### Tier-by-tier availability

| Automation                         | Starter | Growth | Scale | Agency |
| ---------------------------------- | :-----: | :----: | :---: | :----: |
| Daily/Weekly Brief                 | Limited |    ✓   |   ✓   |    ✓   |
| Dashboard Summary                  |  1 max  |    ✓   |   ✓   |    ✓   |
| Weekly Insights                    |    —    |    ✓   |   ✓   |    ✓   |
| Metrics Alert                      |    ✓    |    ✓   |   ✓   |    ✓   |
| Multi-Metrics Alert                |    —    |    ✓   |   ✓   |    ✓   |
| Anomaly Digest                     |    ✓    |    ✓   |   ✓   |    ✓   |
| Budget Pacing Alert                |    ✓    |    ✓   |   ✓   |    ✓   |
| Quality Score / Impression Share   |    ✓    |    ✓   |   ✓   |    ✓   |
| Landing Page Check                 |    ✓    |    ✓   |   ✓   |    ✓   |
| Search Term Analysis (Lite)        |    ✓    |    —   |   —   |    —   |
| Search Term Analysis (Full)        |    —    |    ✓   |   ✓   |    ✓   |
| Ad Fatigue (Lite)                  |    ✓    |    —   |   —   |    —   |
| Ad Fatigue (Full)                  |    —    |    —   |   ✓   |    ✓   |
| Audience Decay Monitor             |    —    |    —   |   ✓   |    ✓   |
| Competitor Ads Monitor (Meta)      |    —    |    —   |   ✓   |    ✓   |
| Google Competitor Ads Monitor      |    —    |    —   |   ✓   |    ✓   |
| Instagram Viral Post Monitor       |    —    |    —   |   ✓   |    ✓   |
| Cross-Channel Attribution          |    —    |    ✓   |   ✓   |    ✓   |
| SEO / Traffic / Keyword / Day-Hour |    —    |    ✓   |   ✓   |    ✓   |
| Ecommerce Product Opportunity      |    —    |    ✓   |   ✓   |    ✓   |
| Campaign Brainstorm                |    —    |    ✓   |   ✓   |    ✓   |
| Conversion Value Advisor           |    —    |    ✓   |   ✓   |    ✓   |
| Media Plan Intelligence            |    —    |    —   |   ✓   |    ✓   |
| Google Trend Tracking              |    —    |    ✓   |   ✓   |    ✓   |

Tier availability is subject to change as SMAQ ships new automations. The product UI will always show you what's available on your tier; this table is a snapshot at the time of writing.

***

### Naming convention

Name your automations with the pattern `[type] - [scope]` — e.g. "Daily Brief - Q2 launch", "Metrics Alert - ROAS floor", "Competitor Ads - Top 3 rivals". When you have 20+ automations, this makes the list scannable.

### What's next

* [Daily Brief](/documentation/features/automations/daily-brief.md), [Dashboard Summary](/documentation/features/automations/dashboard-summary.md), [Metrics Alert](/documentation/features/automations/metrics-alert.md), [Multi-Metrics Alert](/documentation/features/automations/multi-metrics-alert.md) — marquee per-type docs.
* [Creative & Competitor Intelligence](/documentation/features/creative-intelligence.md) — the creative-focused subset.
* [Search Term Analysis](/documentation/features/search-term-analysis.md) — the deep-dive page for the Search Term Analysis automation.
* [Media Plan Intelligence](/documentation/features/media-plans/intelligence.md).