Multi-Metrics Alert
Combine multiple metric conditions with AND/OR logic. Use this for compound alerts that a single Metrics Alert can't express.
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Combine multiple metric conditions with AND/OR logic. Use this for compound alerts that a single Metrics Alert can't express.
A Multi-Metrics Alert lets you wire up complex conditions across several metrics with AND/OR logic. Use it when a Metrics Alert (max 2 conditions, AND only) isn't expressive enough.
"Alert when (ROAS < 2.0 AND Spend > $1,000) — bad performance at scale, not just bad performance on a $20/day budget."
"Alert when (GA4 conversion rate drops 25% OR Google Ads CPA spikes 30%) — either signal means something's wrong."
"Alert when (impression share lost to budget > 30% AND impression share > 50%) — we're capped by budget on a campaign with real demand."
Add conditions the same way as Metrics Alert: pick connection, metric, condition type, threshold.
Each condition supports the same four types: Value Higher Than, Value Lower Than, Change since yesterday, Change over fixed period.
After adding two or more conditions, you set the logic between them:
AND — all conditions must be true for the alert to fire.
OR — any one condition triggers the alert.
For three or more conditions, you can group: e.g. (A AND B) OR C by setting A+B into an AND group and OR-ing the group with C.
[Screenshot needed] Multi-Metrics Alert with three conditions configured, the first two in an AND group, the third OR-ed in.
Same as Metrics Alert.
Start AND-restrictive. Too many false positives if you OR everything. AND-combined alerts are usually the high-signal ones.
Document the intent. Add a description to the alert ("Performance breakdown — only fires when ROAS and spend both look bad") so future-you remembers why this exists.
Don't replicate Daily Brief. If you find yourself building a 5-condition OR alert, you probably want a Daily Brief instead.
Growth, Scale, Agency — fully available.
Starter — not available; use Metrics Alert instead.
Metrics Alert — single/dual condition alerts.
Anomaly Digest — statistical alerts SMAQ tunes for you.
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