Daily Brief
One email a day, every morning, covering campaign performance, product opportunities, and landing-page health. The most-used automation in SMAQ.
The Daily Brief is a digest automation that combines selected sub-reports into one email. Use it when you want a single daily check-in instead of three or four different alerts.
A Daily Brief is automatically created when you set up a new project, populated based on the connections you have. You can edit or duplicate it from the Automations page.
[Screenshot needed] Example Daily Brief email — three sections (Campaign Performance, Product Opportunity, Landing Page) with headlines and one-paragraph summaries each.
What it includes
You choose which sub-reports go into your brief. Available components depend on your connections:
Campaign Performance Check
Google Ads or Meta Ads
Pulls the last 14 days of campaign-level performance, highlights trends, and surfaces key metrics (CPC, CTR, ROAS, CPA).
Ecommerce Product Opportunity
GA4 with ecommerce events
Finds products with organic traffic spikes, low-views-high-conversion sleeper winners, products with paid spikes, and products with view-but-no-cart drop-off.
Google Ads Landing Page Analysis
Google Ads
Runs PageSpeed checks on landing pages tied to your Google Ads account.
You need to pick at least one sub-report. Most users include all that apply to their connections.
Configuration
[Screen video needed] Building a Daily Brief from scratch — selecting all three sub-reports, scheduling for 8 AM, adding three recipients. ~60 seconds.
Sub-reports
Check the components you want included. Each shows a one-line description.
[Screenshot needed] Sub-report selection section with three checkboxes ticked.
Schedule
Frequency: Daily.
Time: when to send the email. 7–9 AM local time is the most common pick.
Timezone: yours.
If you want weekly cadence on the same content, use the Weekly Brief automation type instead.
Recipients
Add as many emails as you need. Each recipient gets the same content. Press Enter after each email.
Run on-demand
After saving, click Run on the automation card to send immediately. Useful for testing and for ad-hoc deliverables.
Output
The Daily Brief output is:
Emailed to all recipients.
Saved as a snapshot in the automation's Snapshots tab, viewable in-app forever.
The email format is consistent: a one-line headline per sub-report, followed by an expandable section with the detailed analysis.
Tier availability
Starter — limited (alert-style brief only)
Growth — full Daily Brief
Scale & Agency — full Daily Brief + Weekly Brief
Tips
Pair with a Weekly Brief. Daily for ops, Weekly for stakeholders. Different content style, different recipients.
Don't add too many recipients. Five or fewer keeps it personal. Larger audiences benefit more from a public dashboard they can visit on demand.
Tune sub-reports over a week. If Ecommerce Product Opportunity isn't useful for your business, remove it — quieter briefs get read more.
Troubleshooting
Email never arrives — check spam, then verify the recipient email is correct. SMAQ sends from
[email protected].Empty sections — usually means one of the sub-reports' connections has lapsed or has no data. Check the connection's health in Data Sources.
Out of credits — Daily Briefs consume credits per run. See Credits & top-ups.
Related
Dashboard Summary — scheduled summary of a specific dashboard instead.
Metrics Alert — for threshold-based pings instead of a digest.
Automation reference — see all 28 types.
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