Automations
Schedule SMAQ to monitor your accounts and email you what matters. 28 automation types cover briefs, alerts, creative intelligence, attribution, forecasting, and more.
An automation is a scheduled (or on-demand) job that runs in the background. SMAQ pulls fresh data, runs the analysis, and emails the result to whoever you specify. The output is also saved as a snapshot you can view in the app.
You configure an automation once (type, schedule, recipients, type-specific settings) and SMAQ runs it on the frequency you chose — or whenever you click Run.
[Screenshot needed] Automations list page showing 6–8 automations of different types, each with status, last run timestamp, and Run/Edit buttons.
What's available
SMAQ ships 28 automation types. The big ones are documented individually below; everything else is summarized in the Automation reference.
Briefs
Daily Brief — morning digest covering ads, products, landing pages.
Weekly Brief — same content, weekly cadence.
Dashboard summaries
Dashboard Summary — AI summary of a chosen dashboard's charts, on a schedule.
Alerts
Metrics Alert — threshold and change-based alerts on any metric.
Multi-Metrics Alert — alert when several conditions hit at once.
Anomaly Digest — statistical outlier detection across your key metrics.
Budget Pacing Alert — over/under-pacing against monthly budgets.
Creative & competitor intelligence
See Creative & Competitor Intelligence for the full section. Automations:
Competitor Ads Monitor (Meta)
Google Competitor Ads Monitor
Ad Fatigue Detector
Audience Decay Monitor
Instagram Viral Post Monitor
Paid search intelligence
Campaign Performance Check — weekly campaign-level performance digest.
Quality Score Monitor — surfaces low-QS keywords.
Impression Share Monitor — alerts on lost impression share.
Search Term Analysis — see Search Term Analysis.
Keyword Exploration — surfaces new keyword opportunities.
Analytics & SEO
SEO Performance Monitor — ranking drops, impression changes via GSC.
Traffic Analysis — GA4 sessions, channels, landing pages, conversions WoW.
Day/Hour Analysis — best-performing day-of-week + hour-of-day for bid optimization.
Cross-Channel Attribution — compares metrics across platforms.
Landing Page Check — page load monitoring on landing pages.
Ecommerce Product Opportunity — GA4 product-level opportunities (also in Daily Brief).
Strategy & ideation
Campaign Brainstorm — AI-generated campaign ideas from your performance history.
Google Trend Tracking — trend interest for configured keywords.
Conversion Value Advisor — recommended conversion value settings based on deal value + LTV.
Media Plan Intelligence — agentic media plan optimization (see Media Plan Intelligence).
Creating an automation
[Screen video needed] End-to-end automation setup: click Create, pick type, fill config, set schedule, add recipients, save, then Run. Use Daily Brief as the example. ~75 seconds.
Click Automations in the side menu.
Click Create automation.
Pick the Type from the dropdown.
Fill in the type-specific config — different types have different fields.
Set the Schedule — frequency (Daily, Weekly, Monthly), day of week (if weekly), time, timezone.
Add Recipients — type each email and press Enter.
Click Save.
Click Run on the new automation card to test immediately. You don't have to wait for the schedule.
Automation outputs
Every run produces an output that's saved as a snapshot. View snapshots by clicking the automation in the list, then the Snapshots tab.
Snapshots persist forever (or until you delete them).
The email recipients receive the same content as the snapshot.
Click any snapshot to view it in-app — useful when the email got lost.
[Screenshot needed] Automation detail page showing the Snapshots tab with the last 5 runs listed.
Logs vs Snapshots
Logs — every run with timestamp and status (Running, Completed, Failed). Useful for troubleshooting.
Snapshots — the actual content of each successful run. The deliverable.
Tier gating
Not all 28 automations are available on every tier:
Starter — Alert automations (Budget Pacing, Anomaly Digest, Quality Score, Landing Page Check) + Hero lite versions of Search Term Analysis and Ad Fatigue Detector (capped weekly, narrow scope).
Growth — Full SMB automation suite (briefs, campaign performance, SEO monitor, full search term analysis).
Scale — Adds the heavy agentic automations (Media Plan Intelligence, full Ad Fatigue, Competitor Ads Monitor).
Agency — All the above plus agency-exclusive agents.
See Tiers explained for the full per-tier breakdown.
What's next
Daily Brief — most users start here.
Automation reference — all 28 types in one table.
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