> For the complete documentation index, see [llms.txt](https://docs.smaq.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.smaq.io/documentation/features.md).

# Features

- [Datablocks](https://docs.smaq.io/documentation/features/datablocks.md): Datablocks are SMAQ's foundational unit: a reusable, named query that pulls data from one of your connections. Everything else — dashboards, automations, chat — builds on them.
- [Create project datablocks](https://docs.smaq.io/documentation/features/datablocks/create-project-datablocks.md): Build custom datablocks tailored to your specific data sources and analytical needs. Step-by-step for both API and SQL connections.
- [Custom metrics](https://docs.smaq.io/documentation/features/datablocks/custom-metrics.md): Define calculated KPIs — ROAS, AOV, CPA, retention rate — using formulas on top of your existing datablock columns. Custom metrics work everywhere a regular metric works.
- [Dashboard](https://docs.smaq.io/documentation/features/dashboard.md): Dashboards combine charts, tables, metric cards, and AI-generated narrative into a multi-page canvas you can share with your team, your clients, or the public.
- [Adding custom charts](https://docs.smaq.io/documentation/features/dashboard/adding-custom-charts.md): Explore how to add custom charts to your dashboards
- [Add data tables](https://docs.smaq.io/documentation/features/dashboard/add-data-tables.md): Create powerful data tables that display your metrics in a structured, easy-to-read format.
- [Using a Data Table](https://docs.smaq.io/documentation/features/dashboard/using-a-data-table.md): Learn how to add and populate a Data Table with live data on your dashboard
- [Mastering dashboard filters](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters.md): Streamline reporting with top-down "waterfall" filters. Control data globally or locally to save time, ensure consistency, and eliminate repetitive setup.
- [Creating Dashboard / Page Filters](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters/creating-dashboard-page-filters.md)
- [Create Chart Filter](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters/create-chart-filter.md)
- [Limitations and Tips](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters/limitations-and-tips.md): While the filter system is powerful, it has specific logical rules and constraints. Understanding these upfront will help you avoid frustration when building complex reports.
- [Add AI Insights](https://docs.smaq.io/documentation/features/dashboard/add-ai-insights.md): Leverage SMAQ's AI-powered insights to automatically discover trends, anomalies, and key patterns in your dashboard data.
- [Pivot Table](https://docs.smaq.io/documentation/features/dashboard/pivot-table.md)
- [Merge Table](https://docs.smaq.io/documentation/features/dashboard/merge-table.md)
- [Add Custom Column to Table](https://docs.smaq.io/documentation/features/dashboard/add-custom-column-to-table.md)
- [Copy Table to Clipboard](https://docs.smaq.io/documentation/features/dashboard/copy-table-to-clipboard.md)
- [Download Table/Pivot Table as Excel](https://docs.smaq.io/documentation/features/dashboard/download-table-pivot-table-as-excel.md)
- [Currency Conversion for Tables](https://docs.smaq.io/documentation/features/dashboard/currency-conversion-for-tables.md)
- [Snapshots & version history](https://docs.smaq.io/documentation/features/dashboard/snapshots-and-versions.md): Save a read-only archive of a dashboard at a point in time. Snapshots preserve data, layout, chat history, and comments — perfect for monthly reviews, post-mortems, or client deliverables.
- [Public dashboards & sharing](https://docs.smaq.io/documentation/features/dashboard/public-share-and-chat.md): Share a dashboard with a public link — no login required. Recipients can view filters, change date ranges, and even chat with the AI about the data.
- [Reports](https://docs.smaq.io/documentation/features/reports.md): Polished, presentation-ready deliverables. Reports are generated from a dashboard, styled with a report theme, edited inline, and exported as PowerPoint.
- [Generate report from dashboard](https://docs.smaq.io/documentation/features/reports/generate-from-dashboard.md): Turn an existing dashboard into a polished, AI-narrated report — exportable as PowerPoint or PDF.
- [Report themes](https://docs.smaq.io/documentation/features/reports/report-themes.md): Style your exported reports with custom colors, fonts, logos, and slide layouts. Upload a PowerPoint template and SMAQ extracts everything automatically.
- [Media Plans](https://docs.smaq.io/documentation/features/media-plans.md): Plan campaigns, allocate budgets across channels, and track plan-vs-actual performance over the flight. Pair with the Media Plan Intelligence agent for weekly reallocation recommendations.
- [Create a media plan](https://docs.smaq.io/documentation/features/media-plans/create.md): Use the 3-step Media Plan wizard to lay out a new plan — or switch to the advanced form for complex multi-channel setups.
- [Media Plan Intelligence](https://docs.smaq.io/documentation/features/media-plans/intelligence.md): An AI agent that reviews your media plan weekly and recommends specific budget reallocations to keep you on goal.
- [Command Center](https://docs.smaq.io/documentation/features/command-center.md): One screen that pulls live signals across every connected platform into a prioritized worklist. The single page to open every morning.
- [Search Term Analysis](https://docs.smaq.io/documentation/features/search-term-analysis.md): Find wasted spend on irrelevant search terms and underutilized search terms that convert. Built specifically for Google Ads.
- [Creative & Competitor Intelligence](https://docs.smaq.io/documentation/features/creative-intelligence.md): SMAQ's creative & competitor intelligence stack — see which of your ads are fatiguing, when your audiences saturate, what competitors are running, and which organic posts are taking off.
- [Competitor Ads Monitor (Meta)](https://docs.smaq.io/documentation/features/creative-intelligence/competitor-ads-meta.md): Pick competitor Facebook Pages and SMAQ tracks every active ad they run on Meta — Facebook, Instagram, Messenger — using the public Meta Ad Library.
- [Google Competitor Ads Monitor](https://docs.smaq.io/documentation/features/creative-intelligence/google-competitor-ads.md): Track which Google Ads your competitors are running across Search, Shopping, Display, and YouTube — via the Google Ads Transparency Center.
- [Ad Fatigue Detector](https://docs.smaq.io/documentation/features/creative-intelligence/ad-fatigue-detector.md): Surface Meta ad creatives losing CTR as frequency climbs — the canonical signal that a creative is wearing out.
- [Audience Decay Monitor](https://docs.smaq.io/documentation/features/creative-intelligence/audience-decay-monitor.md): Detect saturated Meta audiences — rising CPA with rising frequency — before they tank your overall account performance.
- [Instagram Viral Post Monitor](https://docs.smaq.io/documentation/features/creative-intelligence/instagram-viral-monitor.md): Surface organic Instagram posts trending faster than your baseline — catch viral hits early and double down with paid amplification.
- [Automations](https://docs.smaq.io/documentation/features/automations.md): Schedule SMAQ to monitor your accounts and email you what matters. 28 automation types cover briefs, alerts, creative intelligence, attribution, forecasting, and more.
- [Daily Brief](https://docs.smaq.io/documentation/features/automations/daily-brief.md): One email a day, every morning, covering campaign performance, product opportunities, and landing-page health. The most-used automation in SMAQ.
- [Dashboard Summary](https://docs.smaq.io/documentation/features/automations/dashboard-summary.md): Schedule an AI summary of a specific dashboard. Email it to your team or clients so they always know the headline without having to open the dashboard themselves.
- [Metrics Alert](https://docs.smaq.io/documentation/features/automations/metrics-alert.md): Get pinged the moment a metric crosses a threshold or changes by more than you'd expect. Build the alert once and SMAQ checks it on your schedule.
- [Multi-Metrics Alert](https://docs.smaq.io/documentation/features/automations/multi-metrics-alert.md): Combine multiple metric conditions with AND/OR logic. Use this for compound alerts that a single Metrics Alert can't express.
- [Automation reference (all types)](https://docs.smaq.io/documentation/features/automations/reference.md): Every automation type SMAQ supports, with one line on what it does, what connection it needs, and what config it asks for. Use this as a directory when picking which automation to set up.
- [Chat & AI agents](https://docs.smaq.io/documentation/features/chat.md): Conversational analytics — ask the AI a question and get an answer grounded in your data. Build charts, run playbooks, surface anomalies.
- [What SMAQ AI can do](https://docs.smaq.io/documentation/features/chat/capabilities.md): Everything SMAQ AI can do in chat — agent by agent, with examples and the questions each agent excels at.
- [Playbooks](https://docs.smaq.io/documentation/features/chat/playbooks.md): Playbooks are saved analysis recipes — a name, description, list of datablocks, and instructions for the AI. SMAQ runs them on demand in chat.
- [Knowledge Base](https://docs.smaq.io/documentation/features/knowledge-base.md): Everything SMAQ knows about your business — campaigns from connected platforms, your business profile, and any context you've added. The AI uses this to ground its answers.