# Features - [Datablocks](https://docs.smaq.io/documentation/features/datablocks.md): Datablocks are SMAQ's foundational unit: a reusable, named query that pulls data from one of your connections. Everything else — dashboards, automations, chat — builds on them. - [Create project datablocks](https://docs.smaq.io/documentation/features/datablocks/create-project-datablocks.md): Build custom datablocks tailored to your specific data sources and analytical needs. Step-by-step for both API and SQL connections. - [Custom metrics](https://docs.smaq.io/documentation/features/datablocks/custom-metrics.md): Define calculated KPIs — ROAS, AOV, CPA, retention rate — using formulas on top of your existing datablock columns. Custom metrics work everywhere a regular metric works. - [Dashboard](https://docs.smaq.io/documentation/features/dashboard.md): Dashboards combine charts, tables, metric cards, and AI-generated narrative into a multi-page canvas you can share with your team, your clients, or the public. - [Adding custom charts](https://docs.smaq.io/documentation/features/dashboard/adding-custom-charts.md): Explore how to add custom charts to your dashboards - [Add data tables](https://docs.smaq.io/documentation/features/dashboard/add-data-tables.md): Create powerful data tables that display your metrics in a structured, easy-to-read format. - [Using a Data Table](https://docs.smaq.io/documentation/features/dashboard/using-a-data-table.md): Learn how to add and populate a Data Table with live data on your dashboard - [Mastering dashboard filters](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters.md): Streamline reporting with top-down "waterfall" filters. Control data globally or locally to save time, ensure consistency, and eliminate repetitive setup. - [Creating Dashboard / Page Filters](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters/creating-dashboard-page-filters.md) - [Create Chart Filter](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters/create-chart-filter.md) - [Limitations and Tips](https://docs.smaq.io/documentation/features/dashboard/mastering-dashboard-filters/limitations-and-tips.md): While the filter system is powerful, it has specific logical rules and constraints. Understanding these upfront will help you avoid frustration when building complex reports. - [Add AI Insights](https://docs.smaq.io/documentation/features/dashboard/add-ai-insights.md): Leverage SMAQ's AI-powered insights to automatically discover trends, anomalies, and key patterns in your dashboard data. - [Pivot Table](https://docs.smaq.io/documentation/features/dashboard/pivot-table.md) - [Merge Table](https://docs.smaq.io/documentation/features/dashboard/merge-table.md) - [Add Custom Column to Table](https://docs.smaq.io/documentation/features/dashboard/add-custom-column-to-table.md) - [Copy Table to Clipboard](https://docs.smaq.io/documentation/features/dashboard/copy-table-to-clipboard.md) - [Download Table/Pivot Table as Excel](https://docs.smaq.io/documentation/features/dashboard/download-table-pivot-table-as-excel.md) - [Currency Conversion for Tables](https://docs.smaq.io/documentation/features/dashboard/currency-conversion-for-tables.md) - [Snapshots & version history](https://docs.smaq.io/documentation/features/dashboard/snapshots-and-versions.md): Save a read-only archive of a dashboard at a point in time. Snapshots preserve data, layout, chat history, and comments — perfect for monthly reviews, post-mortems, or client deliverables. - [Public dashboards & sharing](https://docs.smaq.io/documentation/features/dashboard/public-share-and-chat.md): Share a dashboard with a public link — no login required. Recipients can view filters, change date ranges, and even chat with the AI about the data. - [Reports](https://docs.smaq.io/documentation/features/reports.md): Polished, presentation-ready deliverables. Reports are generated from a dashboard, styled with a report theme, edited inline, and exported as PowerPoint. - [Generate report from dashboard](https://docs.smaq.io/documentation/features/reports/generate-from-dashboard.md): Turn an existing dashboard into a polished, AI-narrated report — exportable as PowerPoint or PDF. - [Report themes](https://docs.smaq.io/documentation/features/reports/report-themes.md): Style your exported reports with custom colors, fonts, logos, and slide layouts. Upload a PowerPoint template and SMAQ extracts everything automatically. - [Media Plans](https://docs.smaq.io/documentation/features/media-plans.md): Plan campaigns, allocate budgets across channels, and track plan-vs-actual performance over the flight. Pair with the Media Plan Intelligence agent for weekly reallocation recommendations. - [Create a media plan](https://docs.smaq.io/documentation/features/media-plans/create.md): Use the 3-step Media Plan wizard to lay out a new plan — or switch to the advanced form for complex multi-channel setups. - [Media Plan Intelligence](https://docs.smaq.io/documentation/features/media-plans/intelligence.md): An AI agent that reviews your media plan weekly and recommends specific budget reallocations to keep you on goal. - [Command Center](https://docs.smaq.io/documentation/features/command-center.md): One screen that pulls live signals across every connected platform into a prioritized worklist. The single page to open every morning. - [Search Term Analysis](https://docs.smaq.io/documentation/features/search-term-analysis.md): Find wasted spend on irrelevant search terms and underutilized search terms that convert. Built specifically for Google Ads. - [Creative & Competitor Intelligence](https://docs.smaq.io/documentation/features/creative-intelligence.md): SMAQ's creative & competitor intelligence stack — see which of your ads are fatiguing, when your audiences saturate, what competitors are running, and which organic posts are taking off. - [Competitor Ads Monitor (Meta)](https://docs.smaq.io/documentation/features/creative-intelligence/competitor-ads-meta.md): Pick competitor Facebook Pages and SMAQ tracks every active ad they run on Meta — Facebook, Instagram, Messenger — using the public Meta Ad Library. - [Google Competitor Ads Monitor](https://docs.smaq.io/documentation/features/creative-intelligence/google-competitor-ads.md): Track which Google Ads your competitors are running across Search, Shopping, Display, and YouTube — via the Google Ads Transparency Center. - [Ad Fatigue Detector](https://docs.smaq.io/documentation/features/creative-intelligence/ad-fatigue-detector.md): Surface Meta ad creatives losing CTR as frequency climbs — the canonical signal that a creative is wearing out. - [Audience Decay Monitor](https://docs.smaq.io/documentation/features/creative-intelligence/audience-decay-monitor.md): Detect saturated Meta audiences — rising CPA with rising frequency — before they tank your overall account performance. - [Instagram Viral Post Monitor](https://docs.smaq.io/documentation/features/creative-intelligence/instagram-viral-monitor.md): Surface organic Instagram posts trending faster than your baseline — catch viral hits early and double down with paid amplification. - [Automations](https://docs.smaq.io/documentation/features/automations.md): Schedule SMAQ to monitor your accounts and email you what matters. 28 automation types cover briefs, alerts, creative intelligence, attribution, forecasting, and more. - [Daily Brief](https://docs.smaq.io/documentation/features/automations/daily-brief.md): One email a day, every morning, covering campaign performance, product opportunities, and landing-page health. The most-used automation in SMAQ. - [Dashboard Summary](https://docs.smaq.io/documentation/features/automations/dashboard-summary.md): Schedule an AI summary of a specific dashboard. Email it to your team or clients so they always know the headline without having to open the dashboard themselves. - [Metrics Alert](https://docs.smaq.io/documentation/features/automations/metrics-alert.md): Get pinged the moment a metric crosses a threshold or changes by more than you'd expect. Build the alert once and SMAQ checks it on your schedule. - [Multi-Metrics Alert](https://docs.smaq.io/documentation/features/automations/multi-metrics-alert.md): Combine multiple metric conditions with AND/OR logic. Use this for compound alerts that a single Metrics Alert can't express. - [Automation reference (all types)](https://docs.smaq.io/documentation/features/automations/reference.md): Every automation type SMAQ supports, with one line on what it does, what connection it needs, and what config it asks for. Use this as a directory when picking which automation to set up. - [Chat & AI agents](https://docs.smaq.io/documentation/features/chat.md): Conversational analytics — ask the AI a question and get an answer grounded in your data. Build charts, run playbooks, surface anomalies. - [What SMAQ AI can do](https://docs.smaq.io/documentation/features/chat/capabilities.md): Everything SMAQ AI can do in chat — agent by agent, with examples and the questions each agent excels at. - [Playbooks](https://docs.smaq.io/documentation/features/chat/playbooks.md): Playbooks are saved analysis recipes — a name, description, list of datablocks, and instructions for the AI. SMAQ runs them on demand in chat. - [Knowledge Base](https://docs.smaq.io/documentation/features/knowledge-base.md): Everything SMAQ knows about your business — campaigns from connected platforms, your business profile, and any context you've added. The AI uses this to ground its answers. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.smaq.io/documentation/features.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.