TikTok Ads
Connect TikTok for Business to track paid campaign performance, creative fatigue, and audience signals on TikTok.
What SMAQ pulls
Campaign, ad group, and ad-level performance
Impressions, clicks, conversions, spend, CPM, CPC, CPA
Video metrics: views, watch time, completion rate
Creative-level performance with thumbnails
What you'll need
A TikTok for Business account with at least Operator access on the ad account.
Steps to connect
Data Source → Add data source.
Pick TikTok Ads.
Authorize via TikTok OAuth.
Pick the advertiser account from the dropdown.
Name and click Connect.
[Screen video needed] TikTok OAuth + advertiser picker. ~45 seconds.
Tips
Video performance is the differentiator. Track average watch time and completion rate alongside CPM — TikTok rewards engagement.
TikTok's conversion windows differ from Meta. Default is 7-day click + 1-day view.
Troubleshooting
"No advertiser accounts" — your TikTok login isn't associated with an ad account. Get added in TikTok Ads Manager.
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