TikTok Ads

Connect TikTok for Business to track paid campaign performance, creative fatigue, and audience signals on TikTok.

What SMAQ pulls

• Campaign, ad group, and ad-level performance

• Impressions, clicks, conversions, spend, CPM, CPC, CPA

• Video metrics: views, watch time, completion rate

• Creative-level performance with thumbnails

What you'll need

• A TikTok for Business account with at least Operator access on the ad account.

Steps to connect

1. Data Source → Add data source.

2. Pick TikTok Ads.

3. Authorize via TikTok OAuth.

4. Pick the advertiser account from the dropdown.

5. Name and click Connect.

[Screen video needed] TikTok OAuth + advertiser picker. ~45 seconds.

Tips

• Video performance is the differentiator. Track average watch time and completion rate alongside CPM — TikTok rewards engagement.

• TikTok's conversion windows differ from Meta. Default is 7-day click + 1-day view.

Troubleshooting

• "No advertiser accounts" — your TikTok login isn't associated with an ad account. Get added in TikTok Ads Manager.