LinkedIn Ads

Connect LinkedIn Ads for sponsored content, message ads, and InMail campaign performance — usually paired with B2B lead-gen reporting.

What SMAQ pulls

  • Campaign, campaign group, and creative-level performance

  • Impressions, clicks, conversions, spend, CPC, CPM

  • Sponsored content vs Message ads vs Text ads vs Dynamic ads breakdowns

  • Lead Gen Form metrics (form opens, submissions)

  • Audience demographics

What you'll need

  • A LinkedIn account with Campaign Manager — Account Manager access or higher on the ad account.

Steps to connect

  1. Data Source → Add data source.

  2. Pick LinkedIn Ads.

  3. Authorize via LinkedIn OAuth.

  4. Pick the ad account from the dropdown.

  5. Name and click Connect.

[Screen video needed] LinkedIn OAuth + ad account picker. ~45 seconds.

Tips

  • LinkedIn's reporting lags ~24 hours. Same-day data is unreliable; pull yesterday and earlier for accurate numbers.

  • Lead Gen Forms vs landing pages — Lead Gen Forms report submissions directly; landing-page conversions need separate tracking (UTMs + GA4).

Troubleshooting

  • "No ad accounts found" — confirm your LinkedIn login has Campaign Manager access (Account → Settings → Account users).

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