> For the complete documentation index, see [llms.txt](https://docs.smaq.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.smaq.io/documentation/connections/linkedin-ads.md).

# LinkedIn Ads

### What SMAQ pulls

* Campaign, campaign group, and creative-level performance
* Impressions, clicks, conversions, spend, CPC, CPM
* Sponsored content vs Message ads vs Text ads vs Dynamic ads breakdowns
* Lead Gen Form metrics (form opens, submissions)
* Audience demographics

### What you'll need

* A LinkedIn account with **Campaign Manager — Account Manager** access or higher on the ad account.

### Steps to connect

1. **Data Source → Add data source**.
2. Pick **LinkedIn Ads**.
3. Authorize via LinkedIn OAuth.
4. Pick the ad account from the dropdown.
5. Name and click **Connect**.

> **\[Screen video needed]** LinkedIn OAuth + ad account picker. \~45 seconds.

### Tips

* **LinkedIn's reporting lags \~24 hours.** Same-day data is unreliable; pull yesterday and earlier for accurate numbers.
* **Lead Gen Forms vs landing pages** — Lead Gen Forms report submissions directly; landing-page conversions need separate tracking (UTMs + GA4).

### Troubleshooting

* **"No ad accounts found"** — confirm your LinkedIn login has Campaign Manager access (Account → Settings → Account users).