LinkedIn Ads
Connect LinkedIn Ads for sponsored content, message ads, and InMail campaign performance — usually paired with B2B lead-gen reporting.
What SMAQ pulls
Campaign, campaign group, and creative-level performance
Impressions, clicks, conversions, spend, CPC, CPM
Sponsored content vs Message ads vs Text ads vs Dynamic ads breakdowns
Lead Gen Form metrics (form opens, submissions)
Audience demographics
What you'll need
A LinkedIn account with Campaign Manager — Account Manager access or higher on the ad account.
Steps to connect
Data Source → Add data source.
Pick LinkedIn Ads.
Authorize via LinkedIn OAuth.
Pick the ad account from the dropdown.
Name and click Connect.
[Screen video needed] LinkedIn OAuth + ad account picker. ~45 seconds.
Tips
LinkedIn's reporting lags ~24 hours. Same-day data is unreliable; pull yesterday and earlier for accurate numbers.
Lead Gen Forms vs landing pages — Lead Gen Forms report submissions directly; landing-page conversions need separate tracking (UTMs + GA4).
Troubleshooting
"No ad accounts found" — confirm your LinkedIn login has Campaign Manager access (Account → Settings → Account users).
Last updated