Connect an Instagram Business or Creator account for organic content performance, follower growth, and viral post monitoring.
The Instagram connection covers your organic Instagram presence. Paid Instagram placements run through the Facebook Ads (Meta) connection.
Post-level metrics: reach, impressions, engagement, saves, shares
Story-level metrics: reach, exits, replies
Reel-level metrics: plays, average watch time, shares
Profile-level metrics: follower count, following, profile views
Audience demographics (age, gender, top cities/countries)
An Instagram Business or Creator account (personal accounts aren't supported by the Instagram Graph API).
The Instagram account must be linked to a Facebook Page in Meta Business Manager.
A Meta account with Admin access on that linked Page.
Data Source → Add data source.
Pick Instagram.
Authorize SMAQ via Meta OAuth.
Pick the Instagram account from the dropdown (shown alongside the linked Facebook Page).
Name and click Connect.
[Screen video needed] Instagram OAuth + account picker. ~45 seconds.
Instagram Viral Post Monitor — surfaces posts trending faster than your baseline.
Convert personal to Business first. If you only see personal accounts in the picker, convert in the Instagram app (Settings → Account → Switch to Professional Account → Business).
Reels metrics lag. Instagram backfills reel watch-time data over ~72 hours. Pulls within 3 days of post date are partial.
"Instagram account not linked to a Page" — link it in Meta Business Manager first.
Story data missing — stories disappear from the API after 24 hours. SMAQ pulls them daily; if you missed a pull, that story's data is gone.
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