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Google Analytics 4

Connect Google Analytics 4 for web and app analytics, ecommerce events, audience analysis, and channel performance.

GA4 is the most commonly-connected source in SMAQ — it grounds nearly every cross-channel analysis.

What SMAQ pulls

  • Sessions, users, conversion events

  • Channel/source/medium attribution

  • Ecommerce events (item views, add-to-cart, purchases, refunds)

  • Landing pages, devices, geography

  • Custom dimensions and metrics you've defined in GA4

What you'll need

  • A Google account with at least Viewer access on the GA4 property you want to connect.

  • The GA4 property ID (auto-detected during the flow).

Steps to connect

  1. In your project, click Data Source → Add data source.

  2. Pick Google Analytics 4.

  3. Click Connect to a new Gmail account (or pick an already-authorized account if you've connected another Google product before).

  4. Grant SMAQ the requested read-only scopes — only the analytics scope is requested.

  5. Pick the GA4 property from the dropdown.

  6. Name the connection (e.g. "Acme Co - GA4") and optionally click Test connection.

  7. Click Connect.

[Screen video needed] Full GA4 OAuth flow from "Connect to new Gmail account" through property selection to a successful connection. ~60 seconds.

[Screenshot needed] Property selection step showing one or more GA4 properties listed.

After connecting

  • SMAQ surfaces dozens of global datablocks ready to use immediately — ecommerce overview, channel mix, conversion funnel, landing page performance, etc.

  • If your GA4 has ecommerce events enabled, the Ecommerce Product Opportunity automation becomes available in the Daily Brief.

  • If GA4 is your only connection, the Onboarding wizard audit runs the GA4 audit by default — broken tracking, mobile gaps, unattributed traffic.

Tips

  • Pick the right property. Many businesses have a "test" property alongside the production one. Confirm the property ID in your GA4 admin if you're unsure.

  • Ecommerce events: make sure your site is firing the standard ecommerce events (view_item, add_to_cart, purchase). Without them, ecommerce datablocks return zeros.

  • Custom dimensions: SMAQ picks up custom dimensions automatically, but they need to be active in GA4 (Admin → Custom definitions).

Troubleshooting

  • "No properties found" — the Google account you signed in with doesn't have Viewer access on any GA4 property. Add yourself in GA4 Admin → Property Access Management.

  • Data ends at a certain date — GA4 has a 14-month historical retention by default. Check Admin → Data Retention.

  • Numbers don't match GA4 UI — confirm date range, timezone, and any filters (sampling, identity space — Device/User). SMAQ uses unsampled Reporting API where possible.

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