> For the complete documentation index, see [llms.txt](https://docs.smaq.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.smaq.io/documentation/connections/facebook-page.md).

# Facebook Page

The Facebook Page connection covers your organic Page activity. If you want paid Meta data, use the [Facebook Ads](/documentation/connections/facebook-ads.md) connection instead.

### What SMAQ pulls

* Page-level metrics: page views, follows, reach, engagement
* Post-level metrics: organic reach, engagement, reactions, comments, shares
* Audience demographics
* Insights into best-performing post times and content types

### What you'll need

* A Meta account with **Admin or Editor** access on the Page.

### Steps to connect

1. **Data Source → Add data source**.
2. Pick **Facebook Page**.
3. Authorize SMAQ via Meta OAuth.
4. Pick the Page from the dropdown.
5. Name and click **Connect**.

> **\[Screen video needed]** Facebook Page OAuth + page selection. \~45 seconds.

### Tips

* **Organic post data is rate-limited** by Meta — fetches over 1000 posts at once can fail. SMAQ paginates automatically.
* **Engagement rate** in SMAQ is `(reactions + comments + shares) / reach`. Meta reports this slightly differently in some UIs — verify in the platform if numbers feel off.

### Troubleshooting

* **"No pages found"** — you're authorized for Meta Ads accounts but not Pages. In Business Manager, get added with Page-level role.
* **Token expired** — same as Meta Ads: re-authorize the connection.

### Related

* [Facebook Ads](/documentation/connections/facebook-ads.md)
* [Instagram](/documentation/connections/instagram.md)