Facebook Page

Connect a Facebook Page for organic post performance and audience insights — separate from paid Meta Ads.

The Facebook Page connection covers your organic Page activity. If you want paid Meta data, use the Facebook Ads connection instead.

What SMAQ pulls

  • Page-level metrics: page views, follows, reach, engagement

  • Post-level metrics: organic reach, engagement, reactions, comments, shares

  • Audience demographics

  • Insights into best-performing post times and content types

What you'll need

  • A Meta account with Admin or Editor access on the Page.

Steps to connect

  1. Data Source → Add data source.

  2. Pick Facebook Page.

  3. Authorize SMAQ via Meta OAuth.

  4. Pick the Page from the dropdown.

  5. Name and click Connect.

[Screen video needed] Facebook Page OAuth + page selection. ~45 seconds.

Tips

  • Organic post data is rate-limited by Meta — fetches over 1000 posts at once can fail. SMAQ paginates automatically.

  • Engagement rate in SMAQ is (reactions + comments + shares) / reach. Meta reports this slightly differently in some UIs — verify in the platform if numbers feel off.

Troubleshooting

  • "No pages found" — you're authorized for Meta Ads accounts but not Pages. In Business Manager, get added with Page-level role.

  • Token expired — same as Meta Ads: re-authorize the connection.

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