Facebook Page
Connect a Facebook Page for organic post performance and audience insights — separate from paid Meta Ads.
The Facebook Page connection covers your organic Page activity. If you want paid Meta data, use the Facebook Ads connection instead.
What SMAQ pulls
Page-level metrics: page views, follows, reach, engagement
Post-level metrics: organic reach, engagement, reactions, comments, shares
Audience demographics
Insights into best-performing post times and content types
What you'll need
A Meta account with Admin or Editor access on the Page.
Steps to connect
Data Source → Add data source.
Pick Facebook Page.
Authorize SMAQ via Meta OAuth.
Pick the Page from the dropdown.
Name and click Connect.
[Screen video needed] Facebook Page OAuth + page selection. ~45 seconds.
Tips
Organic post data is rate-limited by Meta — fetches over 1000 posts at once can fail. SMAQ paginates automatically.
Engagement rate in SMAQ is
(reactions + comments + shares) / reach. Meta reports this slightly differently in some UIs — verify in the platform if numbers feel off.
Troubleshooting
"No pages found" — you're authorized for Meta Ads accounts but not Pages. In Business Manager, get added with Page-level role.
Token expired — same as Meta Ads: re-authorize the connection.
Related
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