DV360
Connect Display & Video 360 for programmatic display, video, and audio campaign performance across the open web.
Display & Video 360 (DV360) is Google's programmatic platform. SMAQ supports DV360 with multi-level entity selection — Partner → Advertiser → Insertion Order → Line Item.
What SMAQ pulls
Performance across Partners, Advertisers, Campaigns, Insertion Orders, Line Items
Impressions, clicks, conversions, spend, viewability
Audience, inventory, and creative-level breakdowns
Conversions tracked via Floodlight
What you'll need
A Google account with DV360 access at the level you want to query (Partner, Advertiser).
Knowledge of which entities you want to pull — DV360 hierarchies can be deep.
Steps to connect
Data Source → Add data source.
Pick DV360.
Authorize SMAQ via OAuth.
Pick the Partner from the dropdown.
Pick one or more Advertisers under that Partner (multi-select supported).
Optionally pick specific Insertion Orders or Line Items to narrow scope.
Name and click Connect.
[Screen video needed] DV360 connection setup showing the four-level hierarchy picker (Partner → Advertiser → IO → Line Item). ~90 seconds.
[Screenshot needed] Multi-select dropdown with three Advertisers selected.
Tips
Narrow your scope at connection time — DV360 hierarchies can have thousands of line items. Filtering at connection time keeps queries fast.
DV360 data is rolled up by Floodlight tags. If your Floodlight setup is inconsistent across Insertion Orders, conversion totals can look weird.
Currency — DV360 always reports in the Partner's currency. If you've connected multiple Partners with different currencies, normalize using currency conversion.
Troubleshooting
"No partners found" — your Google account doesn't have any DV360 access. DV360 requires explicit user provisioning by your DV360 admin.
Reports time out — narrow the date range or reduce the number of selected Advertisers / Insertion Orders.
Related
Cross-Channel Attribution — useful when DV360 sits alongside Google Ads and Meta.
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