Overview

Connect SMAQ to every ad platform, analytics tool, and database it supports. Each integration is a one-time setup that powers datablocks, dashboards, and automations forever after.

A connection is an authenticated link between your SMAQ project and an external data source. Most connections use OAuth — sign in with the platform, grant SMAQ read-only access, done. SQL databases use direct connection strings instead.

What's supported

Ad platforms

Platform	Auth	Notes
Google Ads	OAuth	Search, Display, YouTube, Demand Gen — all under one connection
Facebook Ads	OAuth	Includes Instagram ad placements via the same Meta connection
Instagram	OAuth	Organic Instagram content & insights — separate from ads
TikTok Ads	OAuth	TikTok for Business
LinkedIn Ads	OAuth	Sponsored content & message ads
Apple Search Ads	API key or OAuth	iOS App Store campaigns
DV360	OAuth	Display & Video 360 — programmatic

Analytics & search

Platform	Auth	Notes
Google Analytics 4	OAuth	Web & app analytics; supports ecommerce events
Google Search Console	OAuth	Organic search performance

Social

Platform	Auth	Notes
Facebook Page	OAuth	Organic Facebook page insights
Threads	OAuth	Meta Threads — organic content & engagement

Attribution & ecommerce

Platform	Auth	Notes
AppsFlyer	API token	Mobile attribution
WooCommerce	API key	Shopify alternative — orders, products, customers

Databases & custom

Source	Auth	Notes
SQL databases	Connection string	PostgreSQL, MySQL, BigQuery, ClickHouse, Microsoft Azure SQL, MongoDB
Custom endpoint	API key / bearer / none	Any JSON HTTP endpoint

What SMAQ does with the data

Once connected, SMAQ:

• Pulls data on-demand when datablocks are fetched and dashboards refreshed.

• Caches recent results to keep your dashboard interactive.

• Runs scheduled automations against the connection.

• Never writes back to your platform. Connections are read-only.

What you'll need

• OAuth platforms: a login with the right account access. For ad platforms, you need at least read access to the ad account, property, or page you want to pull from.

• API key platforms: the API key from the platform's developer/admin settings.

• SQL databases: hostname, port, database name, username, password, and (for hosted databases) IP allowlist permission for SMAQ's outbound IPs.

How to add a connection

1. Open your project and click Data Source in the side menu.

2. Click Add data source (or Add your first data source if it's your first).

3. Pick the platform.

4. Follow the platform-specific flow. The per-integration guides linked above walk through each one.

Naming convention

When SMAQ asks you to name the connection, follow the pattern Company - Source — e.g. "Acme Co - Google Ads". When you have 10+ connections across projects, you'll be glad you did.

Revoking access

SMAQ never holds permanent access to your platform. To revoke:

• OAuth platforms: revoke from the platform's app permissions (Google Account, Meta Business Suite, etc.). Your SMAQ connection will fail on next refresh and prompt you to reconnect.

• API key platforms: regenerate or delete the API key in the source platform.

• From SMAQ: open the connection, click Delete. The connection and any datablocks built on it are removed.

Troubleshooting

• "Connection failed" after OAuth — usually a scope or account-access issue. Re-run the flow and double-check you're authorizing with an account that has access to the right ad account / property / page.

• Data looks stale — refresh the connection from the Data Source list (look for the refresh icon on the connection card).

• Need to swap accounts — easier to delete and re-add than to edit the connection.

If you hit something the per-integration guides don't cover, email [e-mail].