AppsFlyer

Connect AppsFlyer for mobile attribution — installs, events, and revenue across every ad source you track.

What SMAQ pulls

• Installs by media source, campaign, and ad set

• In-app events (purchases, sign-ups, custom events)

• Revenue (paid and organic)

• Retention cohorts

• Re-engagement / re-attribution data

What you'll need

• An AppsFlyer dashboard account with Admin or Manager access.

• The AppsFlyer API V2 token — generate it in AppsFlyer → My Account → API Token.

• The App ID (e.g. id123456789 for iOS or com.example.app for Android).

Steps to connect

1. Data Source → Add data source.

2. Pick AppsFlyer.

3. Paste the API V2 token and the App ID.

4. Optionally select the events you care about (purchases, custom events).

5. Name and click Connect.

[Screenshot needed] AppsFlyer connection form with API token (masked), App ID, and events checklist visible.

Tips

• Token scopes — AppsFlyer v2 tokens are scoped to specific apps. If you connect multiple apps, generate a separate token per app.

• Event names matter. SMAQ uses your in-app event names verbatim. Keep them consistent across iOS and Android.

• Cost data requires AppsFlyer to be ingesting cost from ad networks. If cost is missing, fix in AppsFlyer → Integrated Partners first.

Troubleshooting

• "Token rejected" — confirm you're using a v2 token, not the legacy v1 API key.

• Revenue mismatch with Stripe/Apple — AppsFlyer reports gross revenue. Subtract refunds and platform fees separately.

Related

• Apple Search Ads