Apple Search Ads
Connect Apple Search Ads for iOS App Store campaign performance — search terms, keywords, and conversion events.
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Connect Apple Search Ads for iOS App Store campaign performance — search terms, keywords, and conversion events.
Campaign, ad group, keyword, and search term performance
Impressions, taps, conversions, spend
Average CPT (cost-per-tap), TTR (tap-through rate), CR (conversion rate)
Search term insights (which queries triggered your keywords)
An Apple Search Ads account with Read access or higher.
Either:
OAuth (recommended) — sign in with Apple ID and authorize, or
API credentials — generate a public/private key pair in Apple Search Ads (Account → API).
Data Source → Add data source.
Pick Apple Search Ads.
Choose auth method:
OAuth: sign in with your Apple ID.
API key: paste the Org ID and API certificate.
Pick the org/team (if your Apple ID has access to multiple).
Name and click Connect.
[Screen video needed] Both auth flows side by side — OAuth first, then API key alternative. ~75 seconds.
Search Match vs Discovery — Apple Search Ads has two campaign types. Treat them separately in your dashboards.
Conversion measurement requires SKAN setup or third-party MMP (like AppsFlyer). SMAQ surfaces what Apple reports — for full attribution, also connect AppsFlyer.
"Invalid certificate" — regenerate the API certificate in Apple Search Ads and re-paste. The cert string must include the BEGIN/END markers.
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